TLH (pronounced Tallahassee) Reckoning is the first of its kind professionally operated women’s soccer franchise emerging from Tallahassee, Florida. TLH Reckoning includes a pre-professional team and reserves team which will play inaugural seasons in the Summer of 2024. Both teams will compete in the USL W League and USL Academy respectively. TLH Reckoning will operate year-round with College/Pro Track Training and Development (T&D) and Reckoning Futures programs kicking off in August to provide local female players with the holistic development substance that has been missing.
Breaking geographic and institutional barriers the Reckoning is owned and operated by one of the most successful architects of the modern women’s game across the nation – former United Soccer Coaches President, co-founder of the Girls Academy league, Washington Spirit founding executive, FSU women’s soccer and W League alum; a female minority and a fierce advocate for girls and women in soccer.
POSITION SUMMARY:
We are seeking a dynamic and strategic Revenue Strategist to lead the development and execution of revenue generation strategies for TLH Reckoning. As the Revenue Strategist, you will be responsible for maximizing all revenue streams, driving growth, and enhancing the club’s financial performance. This role requires a seasoned professional with a deep understanding of business, women’s soccer, strong leadership skills, and a proven track record of revenue optimization. Our goals for revenue generation are 1) to provide financial sustainability for TLH Reckoning, 2) to reinvest in our player development resources, 3) to reinvest in our community, and 4) to strongly position us for professional expansion and stadium development.
RESPONSIBILITIES:
Develop and implement a comprehensive revenue generation strategy that encompasses ticket sales, sponsorships, partnerships, merchandise, hospitality, and other revenue streams.
Recruit, build and lead a high-performing team of sales, marketing, and partnership professionals, fostering a culture of collaboration, innovation, and excellence.
Identify and cultivate new business opportunities, partnerships, and revenue channels that align with the team’s brand, fan base and beyond.
Oversee the sales and marketing of tickets for games and events, ensuring optimal pricing strategies, promotions, and fan engagement.
Manage the sponsorship and partnership portfolio, establishing strong relationships with sponsors and partners while identifying opportunities for revenue growth and activation.
Collaborate with the marketing team to create and execute integrated marketing campaigns that drive revenue and fan engagement.
Develop and manage the team’s merchandise strategy, including product selection, pricing, and distribution channels.
Optimize revenue from hospitality and premium experiences, including suites, VIP packages, and special events.
Monitor industry trends and best practices to stay ahead of changes in the sports business landscape and identify innovative revenue opportunities.
Provide regular financial and performance reports to senior management, highlighting key metrics, trends, and revenue forecasts.
Establish and maintain relationships with key stakeholders, including fans, sponsors, partners, and vendors.
Negotiate and finalize contracts with sponsors, partners, and vendors to ensure mutually beneficial agreements.
Collaborate with the finance department to develop budgets, track financial performance, and ensure alignment with revenue goals.
Stay up to date with relevant regulations and legal considerations in sports business and revenue generation.
APPLICATION PROCESS:
Interested candidates are encouraged to submit their resume, a personal statement of interest, three relevant references and any previous work examples to info@tlhreckoning.com. Rolling application.
Join us in driving the financial success of our professional sports team and shaping the future of revenue generation in the sports industry!
WE ARE AN EQUAL OPPORTUNITY EMPLOYER:
TLH Reckoning is committed to uplifting our community, staff, players and club. We are seeking good humans and sound candidates to join us on this journey of breaking barriers to access and one of invigorating our community around women’s soccer.
TLH Reckoning will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions. Please contact us to request accommodation.
TLH Reckoning is an equal opportunity employer (EOE). TLH Reckoning is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.
QUALIFICATIONS:
Bachelor’s degree in Business, Marketing, Sports Management, or a related field; MBA or advanced degree is a plus.
Proven experience (10+ years) in revenue generation, sales, or business development within the sports industry.
Strong leadership skills with a track record of managing and motivating teams to achieve revenue goals.
Exceptional strategic thinking, with the ability to translate vision into actionable plans.
Excellent negotiation and communication skills, with a demonstrated ability to build and maintain relationships with stakeholders at all levels.
Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
Deep understanding of the sports industry landscape, including revenue streams, fan engagement, and sponsorship trends.
Experience in managing sponsorships, partnerships, and integrated marketing campaigns.
Knowledge of ticket sales, pricing strategies, and customer relationship management.
Familiarity with merchandise sales, hospitality, and premium experiences.
Strong financial acumen and budget management skills.
Passion for women’s soccer and a genuine understanding of the women’s soccer fan culture.
Mission: Breaking geographic and institutional barriers…With emphasis on the holistic development of the female player, we provide the connected development pathway for ambitious athletes from youth, to college, to domestic national or international teams and professional systems; shining a light on our local talent.
Vision: TLH Reckoning is the most sought-after women’s soccer development club for the best athletes seeking a rigorous yet safe environment to excel & unlock their unlimited potential within & capitalize on prosperous career opportunities the game presents on & off the field.